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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Contact Policy and Volume Constraints | 13% | - Tracking periods for policies - Outbound volume limiting - Prevent action overexposure |
| Topic 2: Actions and Treatments | 15% | - Outbound action configuration - Web offer presentation - Define and manage customer actions |
| Topic 3: Next-Best-Action Concepts | 8% | - One-to-one customer engagement - Contact center value optimization - Define starting population - Always-on outbound fundamentals |
| Topic 4: Engagement Policies | 13% | - Create engagement strategies - Define engagement policies |
| Topic 5: Channels | 10% | - Third-party integration - Real-time containers - Email offer delivery |
| Topic 6: Decision Strategies | 25% | - Simulate and test strategies - Use predictive models - Implement eligibility rules - Design and build decision strategies |
| Topic 7: AI and Arbitration | 8% | - AI-based prioritization - Action arbitration logic - Business rule prioritization |
1. MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?
A) Context weighting
B) Propensity
C) Business weighting
D) Action value
2. Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach. The company is introducing a new data plan.
Which two channels can the company use to present the new data plan to a customer? (Choose Two)
A) Billboard
B) Television
C) Chatbot
D) Retail store
3. MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?
A) Create a prioritization decision strategy at the Group-level.
B) Enable an action value in the prioritization formula.
C) Create an adaptive model rule at the Issue-level.
D) Ensure that the propensity is enabled in Arbitration tab.
4. U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers.
As a decisioning consultant, what best practice must you follow to include images in the emails?
A) Attach images to the email
B) Embed images in the email directly
C) Provide links to images in the email
D) Host images on an external server
5. The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?
A) Customer contact limits
B) Suppression policies
C) Volume constraints
D) Suitability rules
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B,C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: D |
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