Google adwords-reporting Exam Questions : Google Reporting and Analysis Exam Practice Test

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the data.Google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics?

A) User logins
B) Excluding trading from a specific IP address
C) Excluding traffic from domains
D) Traffic to a subdirectory

2. Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list?

A) None! Tom should include as many keywords as possible to generate clicks to his site.
B) Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks.
C) Too many keywords will consume Tom's entire budget.
D) Too many keywords will cause Tom's ad to not show in the Google Content Network.

3. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ads - one for each language.
B) Create four campaigns - one for each language.
C) Create four ad groups - one for each language.
D) Use English only, as it's the most common of the four languages she's targeting.

4. Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?

A) The higher the quality score, the lower the Google AdWords costs, and the better the ad position.
B) The lower the quality score, the higher the Google AdWords costs, and the better the ad position.
C) The higher the quality score, the higher the bid for the ad position.
D) The lower the quality score, the lower the Google AdWords costs.

5. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

A) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
B) The client's site probably hasn't had any visitors yet.
C) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
D) Kenny won't see the statistics on the client's site because he's also using Google AdWords.

Solutions: