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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A business practitioner is creating an email template that will be used by multiple teams. They want to define specific areas of the email (like the main hero image and the body text) that can be edited by users of the template, while locking down other areas (like the header and footer) to maintain brand consistency.
How can this be achieved when creating the content template?

A) By setting user permissions on different sections of the template.
B) This is not possible; all parts of a template are either editable or locked.
C) By using the "Lock" and "Unlock" functions on content blocks within the template designer.
D) By creating the locked sections as Fragments and the editable sections as standard components.

2. A digital marketing manager is designing a promotional email that needs to dynamically display different content based on the user's loyalty tier (`loyaltyTier`) and city (`city`).
Which of the following are direct data sources that can be used for personalizing the email content? (Choose 2.)

A) Identities
B) Helper functions
C) Calculated attributes
D) Audiences
E) Offer decisions

3. A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip) ingested into a new schema complies with company policy. The policy states this data cannot be used for profiling or personalization without specific consent.
What is the most appropriate action for the steward to take in the schema editor to support this data governance policy?

A) Apply a Data Usage Label (e.g., C5 - No Profiling) to the relevant fields in the schema.
B) Encrypt the fields in the schema.
C) Remove the fields from the schema and store them in a separate system.
D) Set the entire schema to be read-only.

4. A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?

A) The event's primary identity is an ECID, but no email address is included anywhere in the event payload.
B) The event payload is missing the `testProfile` flag.
C) The event is being sent via batch ingestion instead of streaming.
D) The event payload includes personalization attributes (e.g., `firstName`) that are empty or null.

5. A business practitioner is reviewing a profile in the Adobe Experience Platform interface. They need to see which audiences the profile is currently a member of.
Which tab within the profile view should they select to find this information?

A) Attributes
B) Identity Map
C) Events
D) Audiences

Solutions: