Salesforce AP-214 Exam Questions : Marketing Cloud Advanced Cross Channel Accredited Professional

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question 1

How does the Wait by Duration activity in Journey Builder work?

A. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
B. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
C. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
D. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.

Question 2

What is the difference between an in-app message and an inbox message?

A. An inbox message only works on iOS, but in-app messages work on both iOS and Android
B. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
C. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
D. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage

Question 3

Which user role can beused to set up single sign-on in Social Studio?

A. Full User
B. Environment Owner
C. Editor
D. Super User

Question 4

What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

A. Post Approvals
B. Publish Macros
C. Workspace Shared Notes
D. Individually

Question 5

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A. Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
B. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
C. Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
D. Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
E. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

Solutions: