Salesforce MC-202 Exam Questions : Salesforce Certified Marketing Cloud Email Specialist

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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?

A) Nothing - bounce rates up to 30% are acceptable.
B) Remove the bounced addresses before the next send.
C) Continue monitoring the bounce rate for changes.

2. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Create one Entry Source for each messaging channel.
B) Send both email and SMS to ensure subscribers get NTO's messages.
C) Ensure source channel Is available in subscriber data.

3. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?

A) Wait Activity
B) Scheduled Automation
C) Triggered Automation

4. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A) Random Data Extension
B) Filter Data Activity
C) SQL query activity

5. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A) Use Email Address as Subscriber Key.
B) Mark the field as the Primary Key.
C) Select 'Deduplicate by Email' checkbox.

Solutions: