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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a plan that the team will revisit annually.
B) Build a simulation exercise to ensure the team is ready.
C) Build a culture of crisis preparedness over time.
D) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.

2. What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?

A) Using appropriate channels
B) Alignment with business goals
C) Timing of a response
D) Consistency with company values

3. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication tactics
B) Planning process
C) Communication strategy
D) Business objective

4. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
B) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
C) Spun content is a form of plagiarism.
D) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.

5. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

A) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
B) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
C) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
D) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline

Solutions: