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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
| Data and Customer Profiles | - Data ingestion and identity resolution
- 1. Data sources and integration concepts
- 2. Customer data model
|
| Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
- 1. Use cases and business value
- 2. Interaction Studio core concepts
|
| Measurement and Optimization | - Reporting and analytics
- 1. Campaign performance metrics
- 2. Optimization strategies
|
| Segmentation and Personalization | - Personalization experiences
- 1. Recommendations and targeting
- 2. Web and email personalization
- Audience segmentation strategies
- 1. Behavioral segmentation
- 2. Rule-based segmentation
|
| Implementation and Configuration | - Setup and deployment
- 1. Tracking and tagging concepts
- 2. Configuration of campaigns
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What is the best practice naming convention for attributes?
A) UpperCamelCase
B) Upper_snake_case
C) lowerCamelCase
D) Lower_snake_case
2. What three things does a developer code in web template?
A) Campaign qualification rules
B) HTML and CSS for controlling appearance
C) Client side instructions for rendering
D) Defining what can beconfigured in a campaign
E) Set the control group percentage
3. ETL feeds must follow explicit specifications and requires which type of file format?
A) CSV
B) Binary
C) TextDocs
D) JSON
4. Which ingredient shows a vistor products or content based on a "people like me" algorithm?
A) Co Browser
B) Collaborative Filtering
C) Similar Items
D) Trending
5. Which two items can be included in the total engagement score calculation?
A) Visits
B) Identity merge date
C) Actions
D) Time of Day
Solutions:
Question # 1 Answer: A | Question # 2 Answer: B,C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A,C |