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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A) Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
B) Import a public encryption key the customer created to be used when the export runs.
C) Import a private encryption key the customer created to be used when the export runs.
D) Create a Responsys security key in the Account Administration screen. Import this key when creating the export.

2. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
B) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
C) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.

3. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

A) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
B) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
C) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
D) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.

4. Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?

A) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
B) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
C) You can only modify profile lists used for mobile campaigns through Connect uploads.
D) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.

5. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A) You should test all links manually.
B) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
C) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
D) In Program, you can use the Test tab because it will display any issues with links according to a campaign.

Solutions: